New spring Basic collection for uncompromised comfort
This spring, famous Italian brand Yamamay lingerie presents the new Basic collection with an emphasis on one of the most important issues of today – the awareness of contemporary women.
The concept of femininity as consciousness arises from the full acceptance of ourselves, of our own body and personality, regardless of the deficiencies, focusing on the uniqueness of each of us as an individual and by accepting our body.
Through cooperation with real women and listening to our needs, Yamamay has developed an innovative Basic collection and models of products that will make the woman feel maximally comfortable and shine with satisfaction.
This innovative underwear brand understands the needs of a real woman and through the campaign “Yamamay is you” wants to bring us closer to a sincere and intimate story of the uncertainties and weaknesses that women have shared with us.
For this very reason, through Basic collection Yamamay introduced models of underwear that will be the support to every woman so she may feel comfortable and feminine in her own body.
Yamamay encourages us to accept our own silhouette and offers a wide pallet of products that are incredibly rich with innovative and effective elements, promoting the feeling of femininity, beauty and harmony with your body.
With the slogan #MyConfidentBeauty, one of the most famous models of the world, Eva Herzigova presented the Yamamay Basic collection with which we want to send a message that beauty is not a matter of years, beauty is self-confidence and femininity.
Eva Herzigova is an ambassador of the new Yamamay collection. She is one of the world’s most famous models and even today, in her mature age she is still synonymous with femininity, beauty and discreet modern charm.
The Basic Collection offers a range of models that will make every woman feel comfortable because Yamamay offers exactly the product they need to be content in her body, empowered with confidence and emphasize their femininity because Yamamay is you.
YAMAMAY IS YOU: a 360 degree project that describes the wonderful world of women, today and always!