Springfield enters a fashion with new slogan “AS YOU LIVE” that relies on strengthening positions within the target group of 25 to 35, but with a focus on the thirties. For nearly 30 years this popular Spanish brand is present in the market. Springfield has been designing casual urban clothing outfits since 1988, which emphasizes the attitude of real people. This is an open style brand, designed for “real people” with high criteria and a strong dose of maturity.

The brand speaks to open-minded people and devoted to their daily lives, offering them urban, casual pieces that will emphasize their personality, taking into account the style and quality of the product. Springfield is part of the Tendam Group – a leader in the fashion industry with a retail network of over 2,100 stores, present in 90 countries including five brands – Cortefiel, Pedro del Hierro, Springfield, Women’s Secret and Fifty Factory.